There was some kind of a huge misunderstanding among people as the strange anonymous blog fired up on the social media with clear attempt of crushing the reputation of one of the best brewpubs and kitchen in the city. It hit a huge number of views and spread too fast, which clearly indicated some sort of a role played by big marketing firms. The person wrote an over-emotional blog which surely got a lot of people carried away with its bollywood style story and some poor quality of investigative pictures. Yeah I read it too, I really did, the first three paragraphs, I really tried to read further but the story sounded too made up and boring after that. Me not beings a great emotional & drama fool (swear didn’t go for Aashiqi 2), chose to carry on with my work and not to waste time there. But it surely got attention of thousands of Indian hearts, c’mon I know we all love masala don’t we? You should read more about that and find my reviews to that funny story here if you don’t know what am talking about.
The CCTV footage of the incident is out, and the story seen there is not quite like it was told on that blog, so in a way we might have contributed in a possible social media conspiracy. Lemp has recently boomed up its place to a top brewpub in the city. Lemp Brewery being one of the oldest players in their buisness, not quite far back, launched Lemp Brewpub in Gurgaon. Me being a resident and fresh beer lover was quite excited about this. Lemp quickly gained its popularity, inviting top notch artists to play and giving its customers some fine beer to drink with an awesome ambiance. No doubt, it crashed the markets of rival pubs in a short duration of time, one of the obvious reasons of this obviously paid huge negative marketing in which we played our part, shared, posted without knowing what really happened, but never mind we do that all the time what’s so surprising about that. We helped those internet marketing firms for free (how kind of us)!
During that time Lemp was not making any comments (which was a major reason it lost the internet battle) and by the time someone realized, the situation was out of control. We people did our jobs by sharing the posts on facebooks, I saw captions like “man this place is shit” by people who weren’t even from this city, I’m sure they haven’t even been to that place ever. This makes me think we as YUVA are rising no doubt, but why didn’t we think for a second before we label a place “shit”. This also questioned the reliability of social media and the way we usually give out verdict on the social media after being carried away, going in the favor of the side with the more dramatic and heart touching story, not realizing that stories can easily be made up, and about adding masala to things, who does it better than us!
People are waking up finally realizing they might have been a part of this possible conspiracy that brought the reputation of a place down. It is important for us to know that we are a part of the social media and every share does some damage which can’t be reverted the way it was done. My first blog about the case was neutral though, as neither of the two parties were supported, and it still is. All I am against is the negative response, the people and social media showed to an anonymous blog. Blogs are a powerful source to convey your message, no doubt, but isn’t that our job to make sure the sources are right and true, before we decide to publicize it? Is an anonymous blog working with marketing companies, enough to destroy the reputation of something? If that’s the case then social media is nowhere near “reliable”.
Also, the blog stated that things sound pretty worse in “Haryanvi”. I mean man, it is the language here and obviously no one can deprive the local police of their language. Another funny thing was the blog bragging about them being too educated and well spoken (LOL seriously! who does that). I cant imagine writing my qualifications before a blog or bragging like “I’m too hot!”. Stop creating scenes on pity issues like Hawaiian food.
This is my first blog post, because the issue was strange, shocking and interesting enough for me to write, besides I’ve always loved controversies. So stay tuned for more! Peace. Love. Gurgaon.
*Click here if you have missed the story and have no clue what I was talkin about.
*Click here to know more about how this negative marketing works and why Lemp lost the internet battle.
*Click here for the CCTV footage.